Swoozie's SEO case studyHow Swoozie's Grew With KMI
A social media revival and SEO program that lifted website traffic 98% and online sales 20% year over year for a gift and stationery retailer.
- Industry
- Retail
- Services
- Social Media Revival · SEO · Advertising
- increase in website traffic
- 98%
increase in website traffic
- year-over-year online sales growth
- 20%
year-over-year online sales growth
- position in its category
- #2
position in its category
The challenge
What Swoozie's needed
Swoozie's, a popular gift and stationery store, had gone through bankruptcy and had an inactive online presence. KMI was asked to revive the brand online and grow its following, without external advertising support at the start.
Our approach
How we did it
- 01Relaunched the brand's social channels with a consistent content plan
- 02Improved SEO to grow organic visits to the online store
- 03Ran advertising once the brand's presence was re-established
- 04Tracked traffic, sales and category position month by month
The work
Campaign highlights
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