Milani Cosmetics marketing case studyHow Milani Cosmetics Grew With KMI
Social media, web development and digital strategy that took Milani from 300K to over 2 million followers, with 6x online sales and 9x monthly engagement.
- Industry
- Beauty & eCommerce
- Services
- Social Media Marketing · Web Development · Digital Strategy
- followers, up from 300K
- 2M+
followers, up from 300K
- increase in online sales
- 6x
increase in online sales
- increase in monthly engagement
- 9x
increase in monthly engagement
The challenge
What Milani Cosmetics needed
Milani Cosmetics wanted to expand its online presence and compete with top-tier beauty brands. Goals included growing its social following, boosting engagement, increasing online sales, winning new marketing business for sister company Jordan Cosmetics and launching new websites for both brands.
Our approach
How we did it
- 01Built a social strategy to compete for attention with much larger beauty brands
- 02Created product-led content and campaigns to drive engagement and online sales
- 03Designed and launched new websites for Milani and sister brand Jordan Cosmetics
- 04Tracked sales and engagement to scale the content and campaigns that performed
The work
Campaign highlights
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