Georgia Power EV marketing case studyHow Georgia Power Grew With KMI
A social media program that grew a 66K-strong EV community, generated 400,000 engagements and helped Georgia become a top-10 state for electric vehicle registrations.
- Industry
- Energy
- Services
- Social Media Strategy · Content · Community Management
- social media followers
- 66K
social media followers
- engagements
- 400K
engagements
- EV advocacy social community in the U.S.
- #1
EV advocacy social community in the U.S.
- state for EV registrations (Georgia)
- Top 10
state for EV registrations (Georgia)
The challenge
What Georgia Power needed
Georgia Power set out to build a niche social following around electric vehicles while encouraging EV adoption across the state. The goals were ambitious: a substantial social presence, an engaged audience and a measurable contribution to Georgia's rise in EV registrations.
Our approach
How we did it
- 01Built an EV-focused social strategy around education, myth-busting and everyday ownership stories
- 02Created a content calendar of explainers, community highlights and charging updates
- 03Managed the community daily, answering questions and inviting owners to share experiences
- 04Tracked growth and engagement monthly to refine content and campaigns
The work
Campaign highlights
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