Kahala Resort marketing case studyHow Kahala Hotel & Resort Grew With KMI
A social strategy that grew followers from 30K to more than 375,000, reached 24 million people and generated $500,000 a year in direct booking revenue.
- Industry
- Hospitality
- Services
- Social Media Management · Content · Reputation Management
- followers, up from 30K
- 375K+
followers, up from 30K
- people reached in 2022 (+162%)
- 24M
people reached in 2022 (+162%)
- annual direct booking revenue from social
- $500K
annual direct booking revenue from social
- in its competitive set, up from #5
- #1
in its competitive set, up from #5
The challenge
What Kahala Hotel & Resort needed
The Kahala Hotel & Resort, a luxury destination in Hawaii, wanted to grow its social following and engagement, manage multiple pages including four restaurant pages, generate direct revenue, climb to #1 in its competitive set and keep an impeccable online reputation.
Our approach
How we did it
- 01Managed the resort's pages and four restaurant pages with one consistent luxury voice
- 02Created content showcasing the guest experience, dining and destination
- 03Connected social activity to direct-booking campaigns
- 04Monitored and managed online reputation across platforms
The work
Campaign highlights
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