Traditions of Braselton marketing case studyHow Traditions of Braselton Grew With KMI
An ongoing program of social media, Meta ads, Google Search and Display ads, SEO and KMI PropertyScan that grew website traffic from 172 to 11K visitors and social reach from 1,542 to 145,763.
- Industry
- Real Estate
- Services
- Social Media Management · Meta Ads · Google Search & Display Ads · SEO · KMI PropertyScan
- Location
- Braselton, GA
- Timeline
- Ongoing partnership
- website visitors, up from 172 (paid, organic and direct)
- 11K
website visitors, up from 172 (paid, organic and direct)
- organic traffic growth, from 264 to 1K visitors
- 279%
organic traffic growth, from 264 to 1K visitors
- more organic keywords, from 10 to 100+
- 10x
more organic keywords, from 10 to 100+
- social media reach, up from 1.5K
- 145K
social media reach, up from 1.5K
- social media engagements, up from 623
- 54K
social media engagements, up from 623
- social media followers (3,322 Facebook, 1,542 Instagram)
- 4,887
social media followers (3,322 Facebook, 1,542 Instagram)
The challenge
What Traditions of Braselton needed
Traditions of Braselton, a master-planned golf community in Northeast Georgia, wanted more prospective homeowners to discover the community online, visit the website and take the next step toward buying a home.
Website traffic, organic visibility and social reach have all grown many times over, and the work is ongoing. Today the community has 4,887 social media followers: 3,322 on Facebook and 1,542 on Instagram.
Our approach
How we did it
- 01Social media management on Facebook and Instagram that shows the community lifestyle, not just floor plans
- 02Meta ads and Google Search and Display campaigns targeting in-market home buyers in Metro Atlanta
- 03SEO for community, new-construction and golf-community searches
- 04KMI PropertyScan QR codes that turn curbside interest into tracked buyer leads
The work
Campaign highlights
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