CURE Childhood Cancer marketing case studyHow CURE Childhood Cancer Grew With KMI
Social media and fundraising strategy that grew CURE from zero to 340,000 followers and annual funding from $800,000 to $5 million.
- Industry
- Nonprofit
- Services
- Social Media · Digital Fundraising · Messaging Strategy
- followers, up from zero
- 340K
followers, up from zero
- annual funding, up from $800K
- $5M
annual funding, up from $800K
- raised through online and social initiatives
- $1M+
raised through online and social initiatives
The challenge
What CURE Childhood Cancer needed
CURE set out to revamp its digital presence and fundraising while competing with national organizations running large TV campaigns. The goals were to grow its social following, strengthen online engagement and substantially increase fundraising.
Our approach
How we did it
- 01Built a social presence able to compete with national childhood cancer charities
- 02Developed messaging and campaigns that inspired giving and sharing
- 03Ran the online 'Kids Conquer Cancer One Day at a Time' program
- 04Measured follower growth and online donations to guide each campaign
The work
Campaign highlights
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