Bloom nonprofit social media case studyHow Bloom Grew With KMI
Social media management, Meta ads and Google Ads that grew Bloom's followers from 6.8K to 31K and engagement from 3.5K to 53K.
- Industry
- Nonprofit
- Services
- Social Media Management · Meta Ads · Google Ads
- social media follower growth, from 6.8K to 31K
- 356%
social media follower growth, from 6.8K to 31K
- social media reach growth, from 32K to 102K
- 219%
social media reach growth, from 32K to 102K
- social media engagements, up from 3.5K
- 53K
social media engagements, up from 3.5K
- paid website traffic growth, from 2.3K to 7.7K
- 235%
paid website traffic growth, from 2.3K to 7.7K
The challenge
What Bloom needed
Bloom provides essential items to foster children through Bloom Closet and Bloom Express and partners with group homes and DFCS offices. It struggled to reach wider online audiences and raise awareness of its campaigns.
Our approach
How we did it
- 01Overhauled Bloom's digital approach and messaging
- 02Launched tailored social media campaigns around its programs and stories
- 03Ran Meta ads and Google Ads to grow reach and paid website traffic
- 04Created content that advocates for foster children and invites support
- 05Measured reach and engagement to guide each campaign
The work
Campaign highlights
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